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STRATEGIC MARKETING LEAD
Ref Nr. 165526
Chemical & Petrochemical Industry
Permanent
Engies
0 Per Month

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Job Description

  • Translate market trends and shifting customer expectations into concrete strategic roadmaps tailored to the company. These may include production capacity expansions, entry into new markets, mergers & acquisitions, and more.

  • Work closely with cross-functional teams (e.g., Sales to capture customer needs, Business Developers to implement validated strategies, Finance/Technical teams to evaluate required investments).

  • Promote clear and pragmatic strategic thinking that simplifies complexity and drives initiatives forward efficiently. You will present your recommendations to senior management and secure their endorsement.

  • Conduct structured competitive monitoring: track market moves from competitors (new market entries, plant expansions, capacity increases, etc.) and derive actionable insights.

Your Profile

  • At least 5 years’ experience in B2B strategic marketing, preferably in the industrial , food, chemical, pharmaceutical sectors. 

  • Master’s degree in Economics, International Business, Chemistry, or equivalent. An MBA is considered an advantage.

  • Strategic vision & adaptability: proven ability to design impactful market and product strategies that adjust quickly to evolving conditions.

  • Collaborative leadership: ability to engage, motivate, and align multidisciplinary teams to deliver results.

  • Analytical mindset: strong capacity to interpret complex and sometimes contradictory market data, identify real opportunities, and convert them into concrete strategic initiatives.

  • Strong communication skills: capable of building and delivering persuasive business cases that convince senior stakeholders.

  • Project management expertise: proven track record of structuring and managing complex projects from start to finish.

  • Fluent in English and French; knowledge of additional languages is an asset.

Offer

  • Permanent contract (CDI).

  • Salary package aligned with your experience and skills, complemented by a wide range of extra-legal benefits, including a company car, insurance coverage, performance bonus, and more.

Organization and Department Description

Reporting to the Head of Strategic Marketing, you will be responsible for defining and securing approval of the company’s strategic directions. To achieve this, you will rely on market studies, competitive intelligence, customer needs analysis, and feasibility assessments to identify and support future growth opportunities.

Bart Scheepens

Regional manager & senior IT recruitment consultant iStorm
Blown over from the Netherlands. Bart recruits mainly for functional IT roles, software developers, and management positions in Flanders. He’s happy to drop by – preferably with a bottle of champagne to celebrate a done deal.

Christoph Maassen

Founder iStorm
Founder and driving force behind iStorm – a likeable manager and recruitment consultant in one. Ready to jump in wherever needed, Christoph is a true generalist and a valuable sparring partner for complex challenges. He keeps the wind in our sails and the team sharp and focused.

Eric de Prins

Business Director iStorm Projects
Eric’s vision on IT consultancy gives our approach a refreshing twist in this ever-evolving industry. His focus lies in supporting and growing our consultants. As the driving force behind the iStorm Academy, he ensures our specialists continue to develop and thrive.

Kaïn Agbaba

Trusted IT Recruiter iStorm Projects
Driven and headstrong, Kain is an IT recruiter with a strong ambition to deliver the very best for his candidates. Looking for a consultancy role? Or a freelancer ready for a new assignment? Kain is ready to talk.

Laurence Billen

Principal IT Recruitment Consultant iStorm
The quiet powerhouse at iStorm. With a sharp focus on software development, she’s a preferred partner in the search for experienced developers. She knows the business like the back of her hand – much to the delight of our clients.

Patrick Marques Tomé

IT Recruitment Consultant iStorm
The fresh breeze at iStorm. Recently specialising in business and data analysts, Patrick is always happy to stop by for a chat about your needs in this dynamic field.

Quentin Lauwers

Senior Recruitment Consultant iStorm
A long-time top performer at iStorm. Versatile, with a strong focus on functional, digital, and management roles. Looking for talent? Chances are Quentin already has the perfect candidate in his network.

Tarik Razzaq

IT Recruiter iStorm Projects
Easy-going and approachable – that’s Tarik in a nutshell. But don’t be fooled: when talent is needed, he delivers with full force. With a vast network in the Brussels region, Tarik quickly finds the right match for your project.

Xena Genijn

Senior IT recruitment consultant iStorm
Xena is iStorm’s dynamic whirlwind. Starting out as an intern, she’s now a senior recruitment consultant responsible for filling IT infrastructure roles across Flanders. Her proactive attitude and open communication style ensure she always stays ahead of the wind!

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